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B2Metric IQ Analytics is an intelligent personalized and marketing intelligence platform that utilizes advanced analytics and AI-driven insights to improve business performance. The platform offers self-service behavioral insights tools that analyze complex customer digital journeys in real-time, providing insights on how to increase customer retention rates. B2Metric IQ Analytics provides 85% predictive accuracy for marketing and product teams to make informed decisions. The platform offers a simple AI-based predictive analytics solution for marketing, growth, and product teams. B2Metric IQ Analytics supports personalized marketing messages through integration with Facebook and Google Ads. The platform provides behavioral maps to help businesses understand customer journeys, implement performance optimizations, and deliver better marketing experiences to drive business growth. B2Metric IQ Analytics also offers queue analysis to analyze key differences in queue behavior that impact conversions, churn, and retention. The platform provides predictive models that offer insights on user churn prediction and personalized product recommendations to increase conversion rates. B2Metric IQ Analytics can be integrated with various data resources and marketing automation platforms such as MailChimp, Zoho, and One Signal, providing a one-stop solution for all data resources. The platform has received positive reviews from well-known companies across various industries, including Mynet, AktifBank, AkSİgorta, MetLife, Tofas, leading energy and utility company Gain, and Bilyoner.

B2Metric IQ Analytics offers the following features: Intelligent Data Analysis: B2Metric IQ Analytics utilizes advanced data analysis techniques to analyze complex customer digital journeys in real-time. Through clear visual reports and charts, you can gain deep insights into customer behavior, understand their needs and preferences, and provide strong support for your decision-making. Personalized Recommendations: Using predictive models, B2Metric IQ Analytics provides insights into user churn prediction and personalized product recommendations. This helps increase customer conversion rates, improve customer loyalty, and boost sales revenue. Marketing Support: Integration with Facebook and Google Ads allows you to create personalized marketing messages, precisely target potential customers, enhance advertising effectiveness, and reduce ad budget waste.